Champions Circle and Woodson Whiskey Announce Limited-Edition Bourbon to Benefit Michigan Football Athletes

Ann Arbor, MI – October 1, 2025 – Woodson Whiskey, founded by Michigan legend and NFL Hall of Famer Charles Woodson, has partnered with Champions Circle, the official Name, Image & Likeness (NIL) fan engagement community of the University of Michigan, to release two exclusive bourbons that give Wolverine fans a new way to support the Maize and Blue.

The limited-edition lineup includes:

• Champions Circle 3-Year Kentucky Straight Bourbon (90 Proof) – Bold, unapologetic flavor crafted for Michigan fans who embody tradition, loyalty, and grit.

• Champions Circle 6-Year Single Barrel Bourbon (97 Proof) – A nod to the Wolverines’ iconic 1997 National Championship team, each hand-numbered bottle represents a true collector’s item.

A portion of proceeds from every bottle sold directly benefits University of Michigan student-athletes through NIL opportunities, ensuring that today’s players have the resources to succeed both on and off the field.

“Michigan fans have always shown up for their team. Now they can raise a glass and know they’re helping the next generation of Wolverines chase their dreams,” said Charles Woodson.

The bottles will be available in select Michigan retailers in October and online at www.championscirclespirits.com beginning today. 

About Woodson Whiskey
Founded in 2020 by Pro Football Hall of Famer and Michigan Heisman Trophy winner Charles Woodson, Woodson Whiskey is built on craftsmanship, legacy, and passion. In 2024, Woodson Whiskey became the official whiskey of Michigan Athletics, further strengthening its ties to the Wolverines and their fans.

For more information, visit www.woodsonwhiskey.com or follow @woodsonwhiskey on social media.

About Champions Circle
Champions Circle is the official NIL fan engagement of the University of Michigan, dedicated to empowering Wolverine student-athletes through partnerships that allow them to thrive during and beyond their playing careers.

For more information, visit www.championscirclespirits.com or follow @championscircleuofm on social media.